Search Engine Optimization (SEO) is a high-demand skill in the digital marketing world, and freelancers can earn lucrative incomes by offering SEO services. However, pricing your services correctly is crucial—charge too little, and you undervalue your expertise; charge too much, and you may scare away potential clients.
Freelance SEO Rates: Key Factors
Freelance SEO rates vary based on several factors, including:
– Experience Level (Beginner: $15–$50/hr, Intermediate: $50–$100/hr, Expert: $100–$250+/hr)
– Project Scope (On-page SEO, technical SEO, link building, or full SEO strategy)
– Client Location (US/UK clients pay more than those in Asia or Africa)
– Pricing Model (Hourly, per-project, or monthly retainers)
Average Freelance SEO Rates (2025)
| Service | Hourly Rate | Project-Based | Monthly Retainer |
|———|————|————–|——————|
| On-Page SEO | $25–$100 | $200–$1,500 | $500–$3,000 |
| Technical SEO | $50–$150 | $500–$5,000 | $1,000–$10,000 |
| Link Building | $20–$80 | $300–$2,000 | $500–$5,000 |
| Full SEO Campaign | $50–$200 | $1,000–$10,000 | $2,000–$15,000 |
Freelance SEO Rates in London (UK Market)
Freelance SEO professionals in London typically charge higher rates due to the competitive market and higher cost of living. Here’s what you can expect:
– Entry-Level SEO Freelancer: £25–£50/hour
– Mid-Level SEO Consultant: £50–£100/hour
– Expert SEO Specialist/Agency Owner: £100–£200+/hour
Many London-based SEO freelancers prefer monthly retainers (ranging from £1,000 to £10,000) for ongoing SEO management. The demand for local SEO services is particularly high, with small businesses willing to pay premium rates for better Google rankings.
How to Set Your Freelance SEO Rate
Pricing your SEO services depends on your expertise, market demand, and client budget. Beginners should start with competitive rates and gradually increase them as they gain experience and case studies. Freelancers in high-cost cities like London can charge premium rates due to strong market demand.
Whether you charge hourly, per project, or via retainer, ensure your pricing reflects the value you provide. Test different pricing models, track your results, and adjust accordingly to maximize your earnings as an SEO freelancer.
CTA : Freelance SEO Rates
